Blog
Perfect Timing
An ideal audience isn’t just one that’s available—it’s one that’s receptive. When we say something is just as important as how we say it.
Gap Bridging
What gap does your product or service help your audience to bridge?
Needs And Wants
If we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.
A Question Of Choices
Our choices not only determine our priorities, plans and results—they are also clues about what matters to us.
The Daily Opportunity
Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.
By Heart Vs. With Heart
We have the opportunity every day to work by heart or to choose to do it with heart. The more often we choose the latter the better for all of us.
People Want Places, Not Platforms
Whatever you’re building, think beyond features, functionality and design and think first about how the person you serve wants to feel when she arrives at the place you’ve built.
Growing Small
I remember landing my first ‘real’ job like it was yesterday. One of the big British supermarket chains was opening a huge store not far from where I lived in Dublin. It was good news for the hundreds of people who would be employed there—more jobs, more choice for consumers—a win-win. At fifteen, I
Looking For Someone
Imagine how much better your story and your work would be if you weren’t aiming to convince everyone.
The Stories We Live And Leave
In the end, all that will be left of us is the stories other people share about us. How can we make those the stories worth telling?
Like The Weather
Often the thing we can’t control distracts us to the point of getting in the way of the things we can affect and change.
Nurturing Growth
When we begin to think in terms of nurturing (protecting something while it grows), we are compelled to be more intentional about how we grow—and focusing on how makes all the difference.
Showing Value
We can all benefit from learning to demonstrate, not just explain the value we create. Marketing and sales are about showing and telling.
On Finding The Right Customers
Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers. Company-customer fit is unerrtated.
The Lost Art Of Storytelling
What stories will you tell today and why will they matter to the people who hear them?
Only Human
We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.
Believed In
The one thing all successful ideas have in common is that they spread. But why?
The Story Advantage
Our goal must always be to do what it takes, not just to be seen, but to matter. We don’t have to manufacture a message to get more attention, we have to create more affinity by getting better at saying what’s true.
Storytelling Is A Skill You Can Learn
Story skills are essential for people like you who want to make their ideas matter.
Worthy
The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.
