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Stop Waiting For Google
You’ve probably heard marketing gurus talking about ‘warm traffic’ and ‘cold traffic’. They’ll tell you that you need plenty of ‘cold traffic’, in order to improve your chances of staying in business. They will argue the case for buying traffic so that you can sell more of your ‘standard vanilla wha
There’s Something You’re Forgetting To Tell Us
It’s time for me to get really honest with you and let you know that there’s a reason why people are not crossing the street or the Inter-webs to buy from you, and it has nothing to do with how good your idea is. People might be noticing you left and right, but you’re not…
Take Off Your Little Black Dress
Maybe you look amazing in a little black dress with no help from anyone. Very few people can pull it off without at least a leg wax, high heels and an airbrush tan. Think about why you wear that dress in the first place. Is it to make you feel good about yourself? Possibly…..or is…
The Secret To Building Ideas That Fly
Every single successful idea is born from tapping into just one thing. It’s the secret to the success of entrepreneurs the world over, from Derek Sivers to Richard Branson, Seth Godin to Jack Canfield. You know what it is, but sometimes you get so caught up in creating momentum around your idea, tha
20 Things You Need To Do More Than Google Plus
Any occurrence requiring undivided attention will be accompanied by a compelling distraction ~ Robert Bloch There is a shiny new toy in the social networking sand box and you can’t wait to get stuck into it. It’s only natural to want a piece of the action, to see what the 10 million early adopters o
What’s Stopping You Making Your Idea Matter?
The most brilliant idea, with no execution, is worth $20 ~ Derek Sivers You’ve got lots of great ideas and more than a few stuffed Moleskines to prove it! An idea, even the most fantastic one, only begins to matter when you can take it from scribbles in your notebook to implementation. So what’s sto
Forgetting The Facts
We all know that love affairs don’t begin with facts Ric Bixter was given a college assignment; to take something boring, that you could buy for less than a couple of dollars and repackage it to make it more interesting and valuable. So Ric set out to tell a different story about elastic bands. One…
How Not To Name A Startup Or Anything
A brand name is more than a word. It is the beginning of a conversation. ~ Lexicon Everyone can agree that there’s nothing really objectionable about calling your business ‘Bargain World’. It’s an innocuous name and most people won’t hate it. And that’s the problem. If you’re going to name your busi
Close The Gap Between Dreaming And Doing
Everyone wants to sit around and think up cool stuff. Sooner or later, you’re going to have to actually build something. The energy isn’t in the idea, it’s in the execution. ~ Seth Godin I think you’ll agree that sometimes we get stuck, even when we know we have a great idea. Sometimes it’s easier…
Acknowledging The Fear
“Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.” Marianne Williamson People are scared. Especially people with big ideas and vision, who are doing great work. They are scared of doing the wrong thing, of making a misstep. Scared of
People Want What They Never Asked For
Everybody’s obsessed with finding a niche when what they should be doing is expressing a worldview. ~ Amy Hoy Have you ever been to a chocolate cafe? There’s a new one in town and we went to see what all the fuss is about. I’m not talking about a big franchise operation here— I’m talking…
Evolving
“Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?” Marianne Williamson Heather Spriggs is an artist. She’s a gifted designer and visionary stylist, with a fine arts degree. Heather is a one off, an original. When I first started working with Heather she had be
The iPhone Doesn’t Matter To Everyone
“Ideas that spread win.” Seth Godin Seth is one of my heros, he’s probably one of yours too. But I’ve been itching to qualify this quote for some time now. Here’s what I believe. Ideas that matter spread. If you want anything you conceive, launch, or care about to ‘win’ then you’ve got to make…
Your Best Idea Might Be The One People Laugh At
“The miracle of your mind isn’t that you can see the world as it is but that you can see the world as it isn’t.” Kathryn Schultz You can probably picture the scene. Over a quiet dinner and a few drinks early in 1984 Richard Branson announces his plans to a few close friends. He…
What Is An Idea Worth?
“A single idea, the sudden flash of a thought, may be worth a million dollars.” Robert Collier If you’re here and reading this article you probably make your living, (or want to) by selling your art. You market your creative genius and your ideas. So what do you think one of your ideas is worth?…
The Strawberry Chocolate Box
It’s not how good they say you are, it’s how good you believe yourself to be. The community fair was in full swing. Proud gardeners and pushy mothers turned up in equal measure at every event. I had my eye on a prize. Having learned to bake at my mothers hip by the age of…
Ruby Slippers
Every single idea becomes what you can communicate. Dorothy’s ruby slippers were magical. They sparkled, they shone and everyone including the wicked witches with all her power coveted them without knowing exactly how they worked and why. Naturally you want to explain to everyone how to tap their he
The Goodbye Window
“Sure we need thrills, spills and big gestures, but we also need closeness, trust and intimacy.” Kevin Roberts. Lovemarks It might sound like a bit of a cliche but the small things really do matter, in business as well as in life. Children teach us that every day. We might think that they care about
The Idea Validation Roller Coaster
“There’s a difference between achieving your goals and realising your work matters.” Seth Godin Yesterday was a good day! You logged on first thing and found you’d sold a dozen eBooks overnight. You had five email queries about your latest online program and ten enrollments…..not bad. Your blog post
Your Mission Statement …
Your mission statement… … is true. … tells people what you do. … is personal and relevant. … talks about what happens today. … looks at what change is achieved because you exist. … stems from real values and reflects what you stand for. … is easily understood by everyone who works for you.…
