Blog
Make Meaning
Sharing your idea with the world has never been easier. You don’t even need the marketing budget of Revlon like you did in the old days. Today the best brands tell stories that people want to believe and make meaning before making money. Some of the biggest successes of our time, Facebook, Google an
Why Magical Trumps Logical
Look around you. Think about the last thing that you bought. It might have been a $4 cup of coffee, the latest iPhone or an ecourse online. Now think about why you bought it. Was it something you needed? Or more likely something that you wanted. If customers bought everything based purely on logic t
Questions To Ask Before Launching An Idea
It’s not that hard to get really enthusiastic about your own great idea for a business, product, service or movement. But how do you work out if other people will be excited enough about it to spread the idea and buy what you’re selling? Launching something new might mean that you don’t have all the
Finding Ideas That Spread
You have ideas every day. Some are great, others are truly awful. So how do you work out which ideas deserve to be executed or which ones have a chance to succeed? It begins by understanding that the people you are trying to reach have an established ‘worldview‘, their own unique framework of ideas
Framing Your Brand The Ikea Way
You don’t need to be a multi-million dollar corporation to do what IKEA does really well. In fact it’s probably easier to implement some IKEA-think into your business if you don’t own a huge factory. Sure IKEA might be an iconic brand but it’s not their size, their logo or their buying power that ke
10 Things To Think About Before Naming A Brand
I once watched a whole community of highly intelligent, creative entrepreneurs allow an idea to become undone, never to see the light of day. And all because they couldn’t agree on what it should be called. I know your idea is ground breaking, it’s fresh and exciting and people are going to love it,
The million dollar story
The crowd funding platform Kickstarter is a fantastic place to see how ideas spread in action. The biggest success on the platform to date has been the Tik Tok and Luna Tik watch project. Scott Wilson initially pitched for $15,000 in funding to enable his company to produce the multi-touch watch kit
Why the story you tell matters
“It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand.” About Starbucks Notice how Starbucks don’t start strai
