Marketing is not a department — it’s the story of how you create difference for your customers.
Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. Learn how to recognise opportunities that create value and to develop products and services that people love.
Difference introduces the 'difference map', a one-page tool for reimagining your business and reinventing your marketing
All Books The Right Story Story Driven Hunch Meaningful Marketing: A Love Story Fortune Cookie Principle Make Your Idea Matter
