Brand Naming
7 posts
Flipping The Focus Group
We’ve been using focus groups for eighty years in an attempt to understand how to create things people want to buy and messages they want to hear. And while we question what our customers like and what demographic they fit into, we rarely think about who they are beyond the choices they make. What i
A Brand Is More Than A Label
We’ve been branding things from cattle, to jewellery and even people for thousands of years. We began by burning our mark into things to signal ownership. When technology and infrastructure gave us access to things beyond our villages branding began to signal a different type of belonging, one that
Brand Names Are The Start Of A Story
From the moment the blue line appears on the pregnancy test and for the next 35 weeks, the one thing that obsesses most couples day and night while waiting for their new arrival is what they will call her. They compulsively leaf through baby name books, trawl websites and test out sound combinations
How Not To Name A Startup Or Anything
A brand name is more than a word. It is the beginning of a conversation. ~ Lexicon Everyone can agree that there’s nothing really objectionable about calling your business ‘Bargain World’. It’s an innocuous name and most people won’t hate it. And that’s the problem. If you’re going to name your busi
How Does Your Business Sound?
“To handle a language skillfully is to practice a kind of evocative sorcery.” Charles Baudelaire Have you ever thought about what makes a good brand name? Is your business name evocative or interesting, fun or maybe just a bit boring? Some of the best brand names evoke emotions and memories, eliciti
What Makes A Good Tagline?
As entrepreneurs and brand builders we like to think that our tagline could be the thing that positions our brand uppermost in the minds of clients and customers. We want something original and unique, a brilliant one liner that will make us unforgettable. I am asked what makes a great tagline a lot
10 Things To Think About Before Naming A Brand
I once watched a whole community of highly intelligent, creative entrepreneurs allow an idea to become undone, never to see the light of day. And all because they couldn’t agree on what it should be called. I know your idea is ground breaking, it’s fresh and exciting and people are going to love it,
