Storytelling
613 posts
Your Best Idea Might Be The One People Laugh At
“The miracle of your mind isn’t that you can see the world as it is but that you can see the world as it isn’t.” Kathryn Schultz You can probably picture the scene. Over a quiet dinner and a few drinks early in 1984 Richard Branson announces his plans to a few close friends. He…
The Goodbye Window
“Sure we need thrills, spills and big gestures, but we also need closeness, trust and intimacy.” Kevin Roberts. Lovemarks It might sound like a bit of a cliche but the small things really do matter, in business as well as in life. Children teach us that every day. We might think that they care about
Your Mission Statement …
Your mission statement… … is true. … tells people what you do. … is personal and relevant. … talks about what happens today. … looks at what change is achieved because you exist. … stems from real values and reflects what you stand for. … is easily understood by everyone who works for you.…
Your Customer Is The Hero
“Everyone is necessarily the hero of his own life story.” John Barth I know your products are beautiful. I also read on the packaging that your juice is packed full of vitamins. And anyone with an eye can see that your designs are amazing. Knowing all of the facts about how great you are and…
Take Your Time
The best business stories, the really good ones develop over time. They’re the stories that the media probably doesn’t notice. The ones that happen drip by drip, created by people who continue to show up and tell a great story with more passion every day. The best stories are told by people who care
Different Enough
“If you’re trying to please everyone, then you’re not going to make anything that is honestly yours in the long run.” Viggo Mortensen Every cafe tells the same story (or tries to anyway); ‘we serve the best coffee.’ Every non- profit tells us how our money will make an impact and every box of deterg
Taking Control Of Your Personal Brand
“Today you are You, that is truer than true. There is no one alive who is Youer than You.” Dr Seuss And dead or alive you know that you are going to be ‘Googled’. You may not be able to control what others say about you but you can take steps to tell your own…
They’re Telling Your Story
“We have to realise that the days of controlling the message are absolutely over.” Wendy Clark Senior VP of Integrated Marketing Coca Cola. You work hard to create an impression of your brand or business. To make your idea spread. You tell the story with your packaging, website design, logo, product
6 Questions For Crafting Your Relevance
When was the last time something caught your attention? In our increasingly noisy world things that captivate us for more than a few seconds are few and far between. We have become experts at shutting things out, at not paying attention to anything that doesn’t hold relevance for us. In any market w
So…. What Do You Do?
Have you ever had difficulty explaining the really cool project you’re working on to people? You’re not the only one! Even really smart people get stuck at trying to tell us what they do. The founders of Instagram, (the iPhone app that is taking communication in the social space by storm), Kevin Sys
There’s Only One Orla Kiely
There’s only one Orla Kiely but a hundred ways to experience her brand. A brand that appeals across generations from teens to youthful grandmothers. That doesn’t mean that Kiely’s multicolored designs inspired by the 1960s and 1970s appeal to everyone, quite the opposite. You will either love them o
Why Magical Trumps Logical
Look around you. Think about the last thing that you bought. It might have been a $4 cup of coffee, the latest iPhone or an ecourse online. Now think about why you bought it. Was it something you needed? Or more likely something that you wanted. If customers bought everything based purely on logic t
The million dollar story
The crowd funding platform Kickstarter is a fantastic place to see how ideas spread in action. The biggest success on the platform to date has been the Tik Tok and Luna Tik watch project. Scott Wilson initially pitched for $15,000 in funding to enable his company to produce the multi-touch watch kit
