Strategy
1,155 posts
Giving Attention Vs. Getting Attention
The more people have to attend to, the harder it is to get their attention. Attention is a precious resource. And as with any resource, scarcity creates value. Our culture has taught us that those who can capture the most attention win—never more so than in the digital age. So, we devote a considera
Empathy Creates Value
A restaurant host has one job to do—meet and greet diners and show them to their table. It sounds easy enough, but the difference between a good host and a great host is underrated because where people are seated directly impacts their experience. Seating arrangements can influence how long diners s
Powering The Future
The leaders of this business must plan for the future without depending on it, by it’s getting closest to the people they want to serve.
Reclaiming Old Marketing
It turns out that the tools and the tactics of new marketing aren’t a shortcut. The tried, trusted and true methods of old marketing help us to maintain our integrity and get to where we want to go.
The One Thing
What one thing are you willing to do today in service of tomorrow?
Listening To Lead
The promise of the digital age was the ability to more cheaply and rapidly raise awareness of our value, our message, or our cause. Digital media levelled the playing field and gave all of us the chance to spread our ideas. In some cases, the desire to quickly spread ideas has led to the misbelief…
Consistent, Persistent And Patient
The slim woman dressed in activewear, in line at the cafe next to the gym, orders a black coffee. As she’s handing over her card when the barista asks her the question he’s asked every single customer who ordered a takeaway coffee that morning. ‘Would you like a glazed doughnut for just $2 to go…
The Best Laid Plans
This day ten years ago you probably had plans in place for the year ahead. Maybe you achieved some of those goals in 2010. But I’m guessing that you could never have planned for some of the unexpected events, opportunities, twists and turns of the decade you’ve just lived. It turns out that it’s har
The Advantage Of Not Knowing For Sure
Success is as unpredictable as failure. Nobody knows for sure what will be a hit or a miss. Every runaway success is only obvious with hindsight. And yet we expend so much of our creative energy trying to be successful to our detriment. When you liberate yourself from the pressure of having to win,
The Unexpected
Contrary to what we often believe, people want more than what was expected. We consistently underrate, undervalue, and underutilise our humanity.
Care Most
We mistakenly believe that we are powerless to make a difference in an all is lost moment when in fact the opposite is true.
Perfect Timing
An ideal audience isn’t just one that’s available—it’s one that’s receptive. When we say something is just as important as how we say it.
Gap Bridging
What gap does your product or service help your audience to bridge?
Needs And Wants
If we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.
A Question Of Choices
Our choices not only determine our priorities, plans and results—they are also clues about what matters to us.
The Daily Opportunity
Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.
Looking For Someone
Imagine how much better your story and your work would be if you weren’t aiming to convince everyone.
Nurturing Growth
When we begin to think in terms of nurturing (protecting something while it grows), we are compelled to be more intentional about how we grow—and focusing on how makes all the difference.
On Finding The Right Customers
Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers. Company-customer fit is unerrtated.
Only Human
We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.
