Strategy
1,155 posts
25 Ideas On Using Instagram For Business
Instagram is a ‘real-time’ photo sharing application currently available as a free App for iPhone and iPod with plans to extend to a website and other mobile platforms in the near future. More than that though it’s a storytelling, entertainment and engagement platform with 3 million users and growin
How Apple Succeeds By ‘Thinking Different’
“We’re not going to get a chance to get people to remember much about us. So we have to be really clear about what we want them to know.” Steve Jobs. Lots of people can do what you do as well as you can do it. If that’s not the case and you’re lucky enough…
So…. What Do You Do?
Have you ever had difficulty explaining the really cool project you’re working on to people? You’re not the only one! Even really smart people get stuck at trying to tell us what they do. The founders of Instagram, (the iPhone app that is taking communication in the social space by storm), Kevin Sys
Framing Your Scarcity
Do you know a woman on the planet who wouldn’t get excited if she was handed this blue box? I bet if a behavioral economist studied this they’d find that on a scale of one to ten, the excitement about the contents would rate lower than the elation experienced on receiving the box. The scarcity…
Your Best Idea….
“There is no map. You are the mapmaker.” Shoshana Zuboff Your best idea….. … is not always the one that will make the most money. … may be the one that people laugh at. … is true. … could be tested or implemented for close to free. … can be explained in 140 characters or…
There’s Only One Orla Kiely
There’s only one Orla Kiely but a hundred ways to experience her brand. A brand that appeals across generations from teens to youthful grandmothers. That doesn’t mean that Kiely’s multicolored designs inspired by the 1960s and 1970s appeal to everyone, quite the opposite. You will either love them o
What Makes A Good Tagline?
As entrepreneurs and brand builders we like to think that our tagline could be the thing that positions our brand uppermost in the minds of clients and customers. We want something original and unique, a brilliant one liner that will make us unforgettable. I am asked what makes a great tagline a lot
Make Meaning
Sharing your idea with the world has never been easier. You don’t even need the marketing budget of Revlon like you did in the old days. Today the best brands tell stories that people want to believe and make meaning before making money. Some of the biggest successes of our time, Facebook, Google an
Why Magical Trumps Logical
Look around you. Think about the last thing that you bought. It might have been a $4 cup of coffee, the latest iPhone or an ecourse online. Now think about why you bought it. Was it something you needed? Or more likely something that you wanted. If customers bought everything based purely on logic t
Questions To Ask Before Launching An Idea
It’s not that hard to get really enthusiastic about your own great idea for a business, product, service or movement. But how do you work out if other people will be excited enough about it to spread the idea and buy what you’re selling? Launching something new might mean that you don’t have all the
Finding Ideas That Spread
You have ideas every day. Some are great, others are truly awful. So how do you work out which ideas deserve to be executed or which ones have a chance to succeed? It begins by understanding that the people you are trying to reach have an established ‘worldview‘, their own unique framework of ideas
Framing Your Brand The Ikea Way
You don’t need to be a multi-million dollar corporation to do what IKEA does really well. In fact it’s probably easier to implement some IKEA-think into your business if you don’t own a huge factory. Sure IKEA might be an iconic brand but it’s not their size, their logo or their buying power that ke
10 Things To Think About Before Naming A Brand
I once watched a whole community of highly intelligent, creative entrepreneurs allow an idea to become undone, never to see the light of day. And all because they couldn’t agree on what it should be called. I know your idea is ground breaking, it’s fresh and exciting and people are going to love it,
The million dollar story
The crowd funding platform Kickstarter is a fantastic place to see how ideas spread in action. The biggest success on the platform to date has been the Tik Tok and Luna Tik watch project. Scott Wilson initially pitched for $15,000 in funding to enable his company to produce the multi-touch watch kit
Why the story you tell matters
“It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand.” About Starbucks Notice how Starbucks don’t start strai
