Marketing
920 posts
20 Quotes To Read Before Starting A Business
I’ve got a confession to make, it’s not pretty so I’m going to just spit it out. I haven’t read any fiction for the past two years. My bookcases are jammed with business, marketing, personal development and some travel books. So I thought it might be fun to put all that inspiration to good use…
You Don’t Have A Marketing Problem
There’s something you’ve convinced yourself of that just simply isn’t true. Like many people I work with, you are working incredibly hard to produce beautiful, life changing products and services, that are not getting the attention they deserve and you can’t understand why your message isn’t reachin
Stop Waiting For Google
You’ve probably heard marketing gurus talking about ‘warm traffic’ and ‘cold traffic’. They’ll tell you that you need plenty of ‘cold traffic’, in order to improve your chances of staying in business. They will argue the case for buying traffic so that you can sell more of your ‘standard vanilla wha
20 Things You Need To Do More Than Google Plus
Any occurrence requiring undivided attention will be accompanied by a compelling distraction ~ Robert Bloch There is a shiny new toy in the social networking sand box and you can’t wait to get stuck into it. It’s only natural to want a piece of the action, to see what the 10 million early adopters o
Forgetting The Facts
We all know that love affairs don’t begin with facts Ric Bixter was given a college assignment; to take something boring, that you could buy for less than a couple of dollars and repackage it to make it more interesting and valuable. So Ric set out to tell a different story about elastic bands. One…
What Is An Idea Worth?
“A single idea, the sudden flash of a thought, may be worth a million dollars.” Robert Collier If you’re here and reading this article you probably make your living, (or want to) by selling your art. You market your creative genius and your ideas. So what do you think one of your ideas is worth?…
Ruby Slippers
Every single idea becomes what you can communicate. Dorothy’s ruby slippers were magical. They sparkled, they shone and everyone including the wicked witches with all her power coveted them without knowing exactly how they worked and why. Naturally you want to explain to everyone how to tap their he
The Goodbye Window
“Sure we need thrills, spills and big gestures, but we also need closeness, trust and intimacy.” Kevin Roberts. Lovemarks It might sound like a bit of a cliche but the small things really do matter, in business as well as in life. Children teach us that every day. We might think that they care about
Your Customer Is The Hero
“Everyone is necessarily the hero of his own life story.” John Barth I know your products are beautiful. I also read on the packaging that your juice is packed full of vitamins. And anyone with an eye can see that your designs are amazing. Knowing all of the facts about how great you are and…
How To Make An Idea Worth Spreading
“The only people in the world who can change things are those who can sell ideas.” – Lois Wyse Your new product, the non-profit you want to get off the ground, a life changing coaching program or that innovative design are worth spreading not because you say so but because other people believe they
What’s The Most Important Marketing Question In The World?
“The strongest principle of growth lies in human choice.” George Eliot Head down to your nearest Borders bookstore (while there still is one) and you’ll find hundreds of titles that all aim to help you answer this question. If Borders had asked the very same question and acted upon the answer they p
What Worldview Are You Marketing To?
“No matter how brilliantly an idea is stated, we will not really be moved unless we have already half thought of it ourselves.” – Mignon McLaughlin Sometimes our ideas spread because their time has come. Maybe because we’ve worked out who we need to be talking to and what some of those people are re
Do You Sound Like You Are Amazing?
Does your brand story give people something to buy into, to care about and to engage with? I’m not talking empty hype you could create, I’m talking about how you frame the truth. Some of the worlds best loved tiny brands took off for two reasons. Firstly they had a great idea and secondly they…
Understanding How To Spread An Idea
“Everyone who’s ever taken a shower has an idea. It’s the person who gets out of the shower, dries off and does something about it who makes a difference.” Nolan Bushnell So how do you begin to make an impact and spread an idea? 1. Create something that people want to talk about. 2. Give…
How Will I Know You?
The 1915 design brief for the original Coke bottle was simple. The criteria were that it must be recognisable in the dark and if it was broken. The result; a timeless, elegant solution which plays a huge part in creating a memorable brand story. Think about how you could apply criteria like these to
6 Questions For Crafting Your Relevance
When was the last time something caught your attention? In our increasingly noisy world things that captivate us for more than a few seconds are few and far between. We have become experts at shutting things out, at not paying attention to anything that doesn’t hold relevance for us. In any market w
25 Ideas On Using Instagram For Business
Instagram is a ‘real-time’ photo sharing application currently available as a free App for iPhone and iPod with plans to extend to a website and other mobile platforms in the near future. More than that though it’s a storytelling, entertainment and engagement platform with 3 million users and growin
Your Best Idea….
“There is no map. You are the mapmaker.” Shoshana Zuboff Your best idea….. … is not always the one that will make the most money. … may be the one that people laugh at. … is true. … could be tested or implemented for close to free. … can be explained in 140 characters or…
Questions To Ask Before Launching An Idea
It’s not that hard to get really enthusiastic about your own great idea for a business, product, service or movement. But how do you work out if other people will be excited enough about it to spread the idea and buy what you’re selling? Launching something new might mean that you don’t have all the
Finding Ideas That Spread
You have ideas every day. Some are great, others are truly awful. So how do you work out which ideas deserve to be executed or which ones have a chance to succeed? It begins by understanding that the people you are trying to reach have an established ‘worldview‘, their own unique framework of ideas
