Great brand stories…..
Are rooted in truth.
Created with intention.
Have a bigger purpose beyond a single bottom line.
Add intangible value to something that was once a commodity.
Take time.
Make the customer the hero.
Change how people feel about a product or service.
Start with the customer’s story.
Don’t matter to everyone.
Appeal to the heart twice as much as the head.
Create evangelists and naysayers.
Make people feel like they belong.
Give people something to talk about, but more importantly something to believe in.
Are shared.
Image by György Rétvári.
