John (not his real name) was discussing the features and benefits of a new product he’s bringing to market with me yesterday.
He had a niggle, a way which his product worked that other products in the same category didn’t. An elephant in the room. He wondered if this might be a problem.
What if your problem was actually a benefit?
Your weakness could be your strength.
The elephant, that thing you don’t do might be your story.
Image by express monorail.
