Introducing the Story Skills Workshop

February 26, 2015

If We Build It Will They Come?

Marketing · Strategy

If We Build It Will They Come?

This is precisely the wrong question to start any project with.
A better way to begin is by asking:
Who wants us to build it and why will they come?

*This photo of Walt Disney showing the Disneyland plans to Orange County officials was taken in Dec 1954.*
Walt knew where to start.

Image from the Orange County Archives.

brand differentiation brand framing brand story customer engagement difference entrepreneurs innovation marketing matter relevance spreading ideas success value Walt Disney. innovation worldview

Originally published at thestoryoftelling.com/if-we-build-it-will-they-come/

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