business
512 posts
What Should Your Website Do?
What you want your website to do is probably very different from what your customer wants it to do. The trick (as with most elements of your business), is to build for customers and community first to realise the benefits for you later. “A website turns a stranger into a friend, and a friend into…
Why You Should Never Work For Coffee
If you’re a knowledgeable, skilled and gifted freelancer, solopreneur, designer, consultant, coach or someone with something valuable to share, I guarantee that you will get asked this question. “Can I buy you a cup of coffee, then we can, [insert information seeker’s agenda here]?” Don’t get me wro
Pick Yourself
Do you remember the feeling of helplessness in a junior team line up at school, as one by one the captains and team leaders of the moment chose who was ‘in’? Remember the fear of being last, of not being picked and the feeling of having no control over your destiny. As economies tank, and…
How To Write Great Website Copy
So you’ve got the crash hot website, the perfect calling card for your business. Fantastic! There’s just one problem you’ve got to fill it with engaging content that not only showcases what you do but gives potential clients a sense of who you are and how your business can help them. I’ve stared dow
How Do You Differentiate Yourself?
Life’s too short to sell things you don’t believe in. ~ Patrick Dixon Often the real value of the work you do isn’t what gets delivered in the package, during the session or in the ebook. In order to differentiate you need to really understand the effect of what you do, sell, offer or deliver…
What Story Can People Tell Themselves About You?
This is the story of two businesses. I tell it often. Two cafes, that are literally side by side on the same street. One has a shaded elevated outdoor seating area with a view of the ocean. It is bigger and has a couple of comfy couches inside, where customers can relax over a light…
Compelling
The path to success is not simply determined by the ability to have great ideas. The capacity to understand their relevance in the world, to customers, (real people) and to sell that, is what makes a product, service, cause or idea fly. The MP3 player is one of the best examples of a situation where
People Don’t Want To Buy Your Process
I’m working with a client who is choosing images for her website, she’s worried that they need relate exactly to the services she offers. Maybe you do too? When Grace comes into your salon to have her legs waxed she doesn’t usually ask what kind of wax you use. You might think what she needs…
Don’t Just Tell Me What It’s Made Of
Jo is an amazing designer. She creates hand made scarves, from locally woven fabrics which she designs herself. Her website tells part of the story. Jo writes about the materials used, the time it takes to create the design, source just the right fabric dyes and weave the most exquisite scarves you
Artists Don’t Market
Kate is a gifted designer, a true artist. She spends hours foraging through discarded treasures finding just the right fabrics, that others would hardly notice. She lovingly puts them together in her studio, late into the night and creates one beautiful cushion. This cushion is unique, there isn’t a
Why A Better Business Story Matters
Santoso and Dian live within a kilometer of each other in the once sleepy town of Ubud, in Bali. Both men are master wood carvers and work for hours every day hunched on the floor of their tiny workshops. Happily for them Ubud is now the thriving arts center of the island and thousands of…
How to Create An Unconventional Business
The beauty of running your own business is that there is almost nothing you can’t do, if you really want to. The fact that there are no rules may have been one of the reasons why you started your business in the first place! Being unconventional makes you stand out and amplifies your message to…
