leadership
203 posts

The Bottom Line
There’s an irony about entrepreneurship or starting a business and it’s this. When you begin you’re obsessed with the starting part. Just starting it seems is enough. You may have a vision for what could be, but there is not so much pressure to get there in the beginning. Once you’ve succeeded a lit

How To Get To Do The Things You Want To Do
The best way, the only way in fact, to get from where you are to where you want to be is to begin. You get to do what you want to do by doing it. Maybe not all day every day at first, but it’s easier than ever now to start. Decide what you want…

Practice The Art Of Making People Matter
Walk along any suburban street. Sit in any cafe. Listen to telephone conversations at the airport lounge. Here’s what you’ll find. Everyone is having the same conversation. The early morning gym junkies, the startup hub members, the mothers catching the train to work, the fathers in the book store a

Make Your Idea Matter
Make Your Idea Matter is finally available to buy on Amazon. Thanks to the people who bought the book yesterday it bagged a Top 3 spot on the Amazon Bestsellers list overnight! It’s taken most of our Australian winter (or your summer), to simply get the book edited, formatted, designed and ready for

How To Start Something
1. Make a plan. A physical plan. Get the ideas out of your head and onto paper. 2. Create a deadline and stick to it. Add the action steps that take you from where you are now to where you want to be. 3. Share your goal, or don’t. Being accountable to someone other than…

Listen To Your Outliers
Not all women love to shop. I am one such woman. So when I fall in love with a product, they’ve got me for life. That’s just one more decision I don’t have to make in the store. Glasshouse is a product I fell in love with years ago. Their fragrances are amazing, an indulgence.…

The Best Brand Stories Are True
As I was overtaken by the van of a solar panel company on the freeway today, I noticed that they weren’t telling the whole truth. If this is the story you’re telling on your website then your company had better be living it too. “It only takes one person to make an eco-conscious difference in…

Go Where The Others Won’t Go
Have you ever watched someone learning to ice skate? Perhaps you’ve been there too? When people are starting out, hopelessly uncoordinated and a bit scared they do what all the other fearful learners do, they cling to the sides for dear life. It feels a little safer there in amongst the pack. Not st

Make More Room For Bravery
When you’re itching to do the thing you really want to do, but don’t, what stops you? The answer is usually fear. Fear has a habit of getting in the way. Fear that people might laugh at you. Fear that your success so far was nothing but luck. Fear that you’ll fail. Fail in whose…

When Will You Draw The Line?
When my mother left school aged just 14 she was sent to the Royal Candy sweet factory, to dip caramel by hand into big vats of icing, (pink or white). On the evening of her first day she told her widowed mother (who was raising 11 children single-handed), that she hated it and she wasn’t…

20 Questions To Answer Before Asking How Much Money Can I Make?
1. Why do I want to do this? 2. What do I care about? 3. What brings me joy? 4. What am I good at? 5. What’s scarce? 6. What problem can I solve? 7. Who needs me? 8. How can I make a difference? 9. How can I deliver value? 10.What can I change?…

How To Charge What You’re Worth
The days when you clocked in and out, and got paid by the hour for dipping squares of caramel into big vats of icing, (pink or white—a job my mother did for years), at the factory, are largely gone. You don’t get paid for showing up. And yet that’s how many creative entrepreneurs try to…

Understanding The Problem To Solve
There are a million and one web hosting services on the market. It’s hardly a niche. The market is so saturated, why would you consider launching yet another one? That’s exactly what my friend Kelly did. Her hosting business doesn’t stand out by competing on spec, or uptime. Kelly differentiates by

If Only You Could Write Like Malcolm Gladwell
WANTED “A professional writer talented in non-fiction storytelling with a passion for the topics of startups, social entrepreneurship, cutting-edge science and technology, and the psychology of the crowd, capable of crafting non-fiction pieces that are captivating and massively popular (think Freako

How To Standout
Care more. Do what you say you’re going to do. Stand in other people’s shoes. Solve problems. Fix what’s broken. Change how people feel. Create what you want to see in the world. Don’t wait for an invitation. Think beyond what’s possible. Get over your fear. Act. Rinse and repeat. Image by EIO.

How Coffee Became As Seductive As Diamonds
I have no idea how this happened, but twenty five years ago when my husband and I were choosing my engagement ring on student budgets, I found myself inside a tiny strategically lit room with a £20,000 ring on my finger. £20,000 was enough to buy a house in Dublin in those days. Fast forward…

The Last Thing You Should Rely On Is Your Resume
Your resume is not so much a testament to what you’ve done, it’s a timeline of where you’ve done it. The world doesn’t need to take your resume’s word for anything, it can find out more about you in three clicks of a mouse than you can tell in twenty perfect bound pages. When I…

Begin With The Possibilities, Not The Limitations
When you’re scoping things out. When you’re strategising, or planning how to get from here to where you want to be, you often start by asking the wrong questions. You put your first focus in the wrong place. You start by thinking about what went wrong last time. By telling yourself what you can’t do

The One Thing You Need To Learn From The World’s Greatest Marketer
Yesterday I did something I don’t normally do…I Googled Seth Godin. Not because I never have cause to, but because I have Seth’s blog on speed dial in my toolbar. The results made me chuckle. You see Seth has been circled by over 95,000 people on Google+ and he has never posted a single update…

Why You Need To Change How You Think About Success
From the outside looking in success looks so easy. Successful people make it all look a bit like falling off a log. It’s easy to think that success happens in the moment, or is catalysed by one major event. Like being stranded while travelling, deciding to charter a flight and then selling tickets t
