marketing
1,028 posts
Advertising Is Not Real Marketing
Think about the people you do business with and the brands you care about. Are you drawn in by their advertising or their marketing story? That full colour advert in the Sunday supplement is a tactic. So is the expensive, shiny new website you’re having built and those letterpress business cards you
The Secret To Creating Ideas That Matter
Ability, knowledge, education, money, self belief and connections, all fall away in the face of the one thing that really makes ideas infectious. The success of ideas and dreams of leaders and heroes the world over, from Richard Branson, to Steve Jobs, Scott Harrision to Jacqueline Novogratz is pass
People Don’t Want To Buy Your Process
I’m working with a client who is choosing images for her website, she’s worried that they need relate exactly to the services she offers. Maybe you do too? When Grace comes into your salon to have her legs waxed she doesn’t usually ask what kind of wax you use. You might think what she needs…
The One Thing To Remember About Website Traffic
It wasn’t going to be cheap, but Anna figured that she’d outsource all of her online marketing to a company who knew what they were doing. She’d spent the past two years working really hard to build her service business offline, and was hugely successful at converting customers face to face. Now in
Don’t Just Tell Me What It’s Made Of
Jo is an amazing designer. She creates hand made scarves, from locally woven fabrics which she designs herself. Her website tells part of the story. Jo writes about the materials used, the time it takes to create the design, source just the right fabric dyes and weave the most exquisite scarves you
20 Posts From Seth Godin You Probably Missed
Seth Godin’s writing and work continues to inspire marketers and brand storytellers, after more than a decade. I’ve done a deep search through the archives of his blog and uncovered some gems, that you may have missed (some haven’t even been retweeted). Bookmark and enjoy! Seth Godin on the Internet
Love Is A Marketing Metric
Put your products, service, website, signage, business cards, every touch point to a simple test. Stand in your customer’s shoes and answer one question: what are three things that compel you to say, I love this? ~ Kevin Roberts You can’t go wrong with your brand story and marketing, if you truly
Artists Don’t Market
Kate is a gifted designer, a true artist. She spends hours foraging through discarded treasures finding just the right fabrics, that others would hardly notice. She lovingly puts them together in her studio, late into the night and creates one beautiful cushion. This cushion is unique, there isn’t a
u2 Don’t Sing To Everyone
Back in the 80’s when U2 were starting out they knew they were singing for me, and the 520 other girls at my school. It didn’t matter that they wrote songs that didn’t resonate with my mother. They knew that we drew their album graphics with a Bic Biro on our canvas school bags and…
5 Of The Best Brand Stories On The Planet
Yes I know, yet another one of those articles that tells you how to win in business by telling a better brand story, *sigh*. When all you really want to know is how to get lots of people to notice your great idea and then how to make shed loads of money from it. I’m…
How to Create An Unconventional Business
The beauty of running your own business is that there is almost nothing you can’t do, if you really want to. The fact that there are no rules may have been one of the reasons why you started your business in the first place! Being unconventional makes you stand out and amplifies your message to…
20 Ways To Tell A Better Brand Story
Customers don’t buy your results, they buy the story about the difference those results will make. So have amazing ideas, make great things but remember to tell unforgettable true stories. 1. Name and claim a new category. 2. Clearly articulate what you do, without being boring. 3. Give people a gre
Working On Forever
Do you remember Fran who booked regular sessions and always opened your newsletter updates? Or Jean who stopped by on her way to work every day for a skinny latte? How about Jo who religiously shared your blog posts and Mark who sent design clients your way? Have you seen or heard much from them…
Connection Vs Attention
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition
The Business Plan For The Social Web
The business plan for the social web is….. that you just never know ~ Mark Schaefer I’ve been talking a lot lately about having the courage to bring more of yourself into your work, bio, about pages and your online presence. I’m not talking about the traditional perception that many people have of ‘
The Power of One
When you’re a big ideas person you have lots of things you want to communicate about your business vision and your brand. I know I’ve been there, done it and got the t-shirt. In your rush to get all the juicy, good stuff crammed into your pitch you wind up confusing people. Paring your business…
Increase The Value Of Your Products And Services For Free
I discovered the most beautiful tea last week. A green tea infused with cherry blossom. I experienced it by accident and would have walked past it on the supermarket shelf. The reason I later paid over $10 for a packet of tea has everything to do with my worldview. The tea was a souvenir of…
Joining The Dots Works But It’s Not Art
Or…. why I dislike writing ‘how to’ blog posts. Do you remember as a child, when you realised that your stick men and two dimensional cats weren’t actually a true representation of the real thing? Maybe like me you tried using those join the dots books? The first time you produced a drawing by follo
Stop Waiting For Google
You’ve probably heard marketing gurus talking about ‘warm traffic’ and ‘cold traffic’. They’ll tell you that you need plenty of ‘cold traffic’, in order to improve your chances of staying in business. They will argue the case for buying traffic so that you can sell more of your ‘standard vanilla wha
There’s Something You’re Forgetting To Tell Us
It’s time for me to get really honest with you and let you know that there’s a reason why people are not crossing the street or the Inter-webs to buy from you, and it has nothing to do with how good your idea is. People might be noticing you left and right, but you’re not…
