marketing campaigns
2 posts
Kickstart Your Marketing Strategy With The Right Question
The advert at the tram stop tells passers-by to use this brand of mouthwash if they want to ‘wake up with a bang’. How did the company make the leap from their product to that story—the one they believe their prospective customer wants to hear? Every brand story or marketing strategy starts a questi
The Sustainable Marketing Strategy
The fast food restaurant’s latest advertising campaign announces the return of it’s famous $1 chips. Of course, the lure of the bargain will bring back people who have forgotten that this brand exists. Foot traffic will increase and revenue along with it—for a little while. The local organic store p
