personal brand
12 posts
The Most Overlooked Part Of A Marketing Strategy
How often do our potential customers come to us and invite us in? That’s exactly what happens when someone visits an about page, they are asking us to tell them more and most of the time we blow it. We spend billions of dollars and countless hours every year trying to get people’s attention and…
Are You Ready To Tell People About You?
Have you ever come away from being asked the, ‘so, tell me about you’ question in a professional setting and felt like you nailed it—even just a little bit? How do you sum up the essence of who you are, what you stand for and what you’re capable of without sounding like an over-rehearsed egotist,…
How To Charge What You’re Worth
The days when you clocked in and out, and got paid by the hour for dipping squares of caramel into big vats of icing, (pink or white—a job my mother did for years), at the factory, are largely gone. You don’t get paid for showing up. And yet that’s how many creative entrepreneurs try to…
If Only You Could Write Like Malcolm Gladwell
WANTED “A professional writer talented in non-fiction storytelling with a passion for the topics of startups, social entrepreneurship, cutting-edge science and technology, and the psychology of the crowd, capable of crafting non-fiction pieces that are captivating and massively popular (think Freako
Why Fascinate?— An Interview With Sally Hogshead
If you haven’t read Fascinate by Sally Hogshead go out and grab yourself a copy. In the book Sally explains how fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the…
Embrace Your Singularity : An Anthem To You
The secret of the most successful brands and similarly the most fulfilled people in the world, is that they know what they’ve got and they are not afraid to show it. They embrace their uniqueness and singular ideas, then tell the best story they can to the right people. Do you? That’s how I started…
You Really Are The Heroine Of Your Own Story
Yes it’s December alright. You know this because your to do list just got longer in all the craziness and extra obligation that is this time of year, (*truth*—however much you love holiday season). You feel it in the tightness across your shoulders and you make room for it, with less sleep every nig
Compelling
The path to success is not simply determined by the ability to have great ideas. The capacity to understand their relevance in the world, to customers, (real people) and to sell that, is what makes a product, service, cause or idea fly. The MP3 player is one of the best examples of a situation where
Being Successful Isn’t About What You Do
Why is it that we’ve all got heroes that many of us haven’t ever met? If heroes are just ordinary people who do something extraordinary, how can they be so ubiquitous and uncommon all at once? I think this video goes part of the way to answering that question. That was you when you were…
7 Steps to Building A Successful Online Business
Think about an online shopping experience you’ve had lately. If you covered the website header could you spot the difference between Joe Bloggs web design and Blow Joggs website design? Are you so busy trying to be good enough, that you’ve forgotten what makes you unique along the way? Potential cus
Evolving
“Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?” Marianne Williamson Heather Spriggs is an artist. She’s a gifted designer and visionary stylist, with a fine arts degree. Heather is a one off, an original. When I first started working with Heather she had be
Taking Control Of Your Personal Brand
“Today you are You, that is truer than true. There is no one alive who is Youer than You.” Dr Seuss And dead or alive you know that you are going to be ‘Googled’. You may not be able to control what others say about you but you can take steps to tell your own…
