strategic story
2 posts
Good Stories Drive Great Strategy
Successful brands have a great story long before they have a grand plan.
On Culture
Culture is how we act, based on what we know about who we are. It isn’t about fitting in, it’s about understanding where we belong and why. Culture is a reminder that if we believe this, then we do or don’t do, that. It’s about saying this is who we are, then living up to…
