The web design firm can access thousands of contact details for newly registered domains each day. It’s easy from there to hire a bunch of poorly trained phone operatives (who are overqualified to do soulless work but need the money) to interrupt people.
It’s possible to scrape, buy, trawl and interrupt a thousand people for next to nothing. What are we losing the opportunity to work on doing better by reaching for the lowest hanging fruit?
We count the cost of converting a prospect to a customer.
We rarely count the cost of treating people like ‘prospects’.
Image by Sullivan Gardner.
