What Gap Is Your Business Closing?

Business is all about closing gaps.

Closing the gap between aspirations and attainment, intention and achievement, between wants and experiences.

Products and services can also close gaps between needs and functionality, innovation and utility, feelings and facts.

But perhaps most importantly, what you do closes the gap between dreams and reality, loneliness and belonging and a myriad of other feelings besides.

And marketing is the story of how you close those gaps. So it pays to know which gaps you’re closing.

Image by Gino Carrier.