Who Is This Marketing For?

Before holding the meeting.
Before working on the strategy.
Before choosing the medium.
Before building the website.
Before writing a single word of copy.
Ask yourself, “Who is this marketing for?”

If the answer is, “It’s for our shareholders, the board, my boss, or so we can feel safe doing what we’ve always done.”—go back to the drawing board.

If it’s not designed to serve your customers, it’s not marketing.

Image by Stephanie Wallace.