entrepreneurship
349 posts
What If Hype Had A Bigger Purpose?
I find it hard to believe the message that’s scrawled on the chalk board outside the deserted new cafe that still has that ‘unlived in’ feeling about it. The flustered, newly-minted barista is a dead giveaway. Every passer-by knows that it takes more than a week in business before you can make an al
Fear, Procrastination And Getting Runs On The Board
I recently met with a super-smart friend who has an important idea to share with the world, she had three questions about how best to get that idea out there. I had three answers that might help you to get your ideas out there too. Q. What’s the best process for doing xyz? A. The…
The Most Overlooked Part Of A Marketing Strategy
How often do our potential customers come to us and invite us in? That’s exactly what happens when someone visits an about page, they are asking us to tell them more and most of the time we blow it. We spend billions of dollars and countless hours every year trying to get people’s attention and…
Why A Good Idea Is Not Enough
It took at least 40 years for the computer to go from being a series of ideas and advances to a commercial success. The difference between a good idea and a commercial success is context—the understanding about where that idea fits, how it will be useful in the world and who will care about it.…
What Gap Is Your Business Closing?
Business is all about closing gaps. Closing the gap between aspirations and attainment, intention and achievement, between wants and experiences. Products and services can also close gaps between needs and functionality, innovation and utility, feelings and facts. But perhaps most importantly, what
Are You Ready To Tell People About You?
Have you ever come away from being asked the, ‘so, tell me about you’ question in a professional setting and felt like you nailed it—even just a little bit? How do you sum up the essence of who you are, what you stand for and what you’re capable of without sounding like an over-rehearsed egotist,…
All Of The People, All Of The Time
All around us big vanilla businesses and corporations are struggling to understand how to connect with customers and give people what they want. Businesses like McDonalds are ‘resetting’ and trying to find new ways to improve speed and affordability of their core offerings. Their strategy is to beco
Freedom Is Something You Make
When I was growing up (and maybe when you were too), there were two ways you could earn a living. You could have a job, or have a business. Two clear choices, work for a boss, or be the boss. Career guidance advice went something like this… “Get good grades, to get a qualification, to…
Shifting The Focus From Results To Relationships
There’s a problem with how performance is measured by both ourselves and in our organisations. Typically you have a budget and targets to achieve. The purpose of the budget is to make sales go up, or waiting times go down. Our systems are designed to judge and reward us on results. If the campaign y
No Business Is In A Market Of One
When dance partners compete they know the other couples are there on the dance floor with them, but they never focus on what the competition is doing. Instead they relentlessly hone each move and perform it for the audience as if it were their only chance to dance the dance. They don’t allow the fac
How To Hit Your Target
When an archer aims she doesn’t keep her eye on the target. She knows the target is there, but she sees it vaguely, or sometimes not at all. The point of aim is always closer than the target. Hitting the target is determined by how she aims, not by the fact that she’s shooting for…
Why Not Go First?
An article about successful disruptive businesses like Warby Parker or Square spreads like wildfire through social media channels and whole libraries could be filled with stories about what makes Apple unique. It’s natural to want to learn from the successes of others and to wonder how we can borrow
What’s More Important Than Building Awareness?
Ask any business owner what their most pressing problem is and ‘building awareness’ is sure to be on the list. Maybe it’s on your list too? In a world where it’s harder to get attention, gaining mind share is a priority for everyone. We think that if we can just get a few more people…
The Truth About Winning
There is no such thing as something for everyone. More is not a shortcut to mattering. You don’t need the most customers. You don’t have to get all of the people to pick you. You don’t need to win all of the hearts. Image by ChrisJL.
Relevance Is The New Remarkable
I will never see the taxi driver who picked me up from JFK again. He doesn’t have to worry that he tried to overcharge me and he doesn’t care if it’s me, or one of a hundred other visitors in the back seat tomorrow. Uber, on the other hand, knows when I last booked a…
Marketing Is About Giving Your Customers A Story To Tell
We’ve been stuck in a time warp for the past fifty years with a marketing model designed to sell things to our grandparents. A model that’s kept media buyers in jobs and many media outlets afloat. Marketing used to be what we told our customers to believe about us. What matters more now is how…
Where Wile E. Coyote Went Wrong
Do you remember those old cartoons where Wile E. Coyote is so focused on outsmarting The Road Runner that he inevitably ends up getting in his own way? He spends so much time and energy trying to be one step ahead of the bird that he forgets what his end goal was. It’s easy (and…
Thinking About Marketing As A Strategy For Growth Not Just Sales
Mostly we market to sell more. The restaurant owner who tells his staff to remember to ‘push drinks and bottled water’ is marketing for increased sales today. The alternative is to be the marketer who bakes growth into his business by delighting customers, giving them a story they want to tell (and
The Entrepreneurial Paradox
By definition entrepreneurs undertake to build whatever they are building at considerable risk to themselves. They do what humans are not naturally evolved to do, which is break free from the pack to try something different—something that might not work and may leave them exposed and on the edge, aw
Shortcuts And Workarounds
I found this shortcut under the soap dispenser in the ladies toilet at a local cafe and it made me smile. It also made me think about the person who put it there, someone looking for a shortcut in a moment of efficiency (or procrastination)—as we all do. What if your shortcut isn’t really a…
